Today, we are announcing our new multiyear partnership with The Guild Retirement Fund – which includes GuildSuper & Child Care Super – for our whole of Fund data management and analytics platform, Provident Lane.
Commenting on the announcement, Guild Retirement Fund General Manager, Greg Everett, said:
“The Guild Retirement Fund is in the final stages of a major technology transformation, which will provide us with the platform to become a truly digital-led business. We are singularly focused on providing the best outcomes for our members, and data is at the heart of our ability to understand our members’ individual needs and preferences at every life stage.”
Provident Lane will provide the Guild Retirement Fund with a secure, centralised data management platform that combines member administration data with data from various other applications, including CRM, call centre and marketing automation.
The Guild Retirement Fund team will have access to a range of superannuation-tailored dashboards, advanced analytic models, and the platform to self-sufficiently develop new analytic tools and content. Laneway’s model provides a tailored support and insights service to drive adoption across GuildSuper. The implementation will be complete in three months, giving users access to reporting and analysis capabilities as part of GuildSuper’s digital transformation.
Guild Retirement Fund’s Head of Operations, John Robinson, said: “What we are really excited about is how we can bring all of our many data sources together in a format that enables our whole team to easily use data on a daily basis. Laneway’s software provides our team with the capability to understand how our members and employers are engaging with our services across our new member administration platform and suite of applications. This is key to understanding how we best support our unique group of members.”
We have a great opportunity as long-term partners with the Guild Retirement Fund to support their drive to a culture of data-driven insight. While great technology provides the necessary foundation, it’s our partnership approach that is the key to the application of the tech to our customers’ specific objectives and culture.
A unique part of Laneway’s model is the Insights Service. From “Go Live” in Month Three, the Guild Retirement Fund and Laneway team will be analysing trends in performance indicators, ranking the most important changes and anomalies in the Fund’s data to focus on, and identifying which are the most significant areas of opportunity to dive deeper into. When organisations can combine good data and tech, with great commercial minds, the best insights are generated.
“We aren’t your typical software company that hands over responsibility for an organisation to unlock the value in the new software. We are with our customers every step of the way—onboarding new users, refining analytics tools and extending our technology to new applications.”
Learn more about Provident Lane
Laneway Analytics
Laneway Analytics is a visionary and leader in data and analytics solutions and services for superannuation funds. It partners with funds to analyse and rapidly transform data into better member and employer engagement outcomes. Laneway Analytics cutting edge approach to business intelligence is evident in the industry awards and recognition its client-base is accumulating.
www.lanewayanalytics.com.au